Shri Narendra Modi ji, the Prime Minister of India, in his recent “Mann ki Baat” address to the nation spoke about Ayurveda startups. We were honored and humbled to see him identify Ixoreal, the company behind KSM-66 Ashwagandha, as not only creating awareness about benefits of ashwagandha but also investing heavily in top quality production process. He also showed a brief clip featuring the manufacturing of KSM-66 Ashwagandha. Being recognized by the Prime Minister is deeply gratifying, encouraging us to continue working hard to build a larger adoption of KSM-66 and retain its position as the world’s best-selling ashwagandha extract.