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Adaptogenic Power for a Healthy Lifestyle

In an increasingly stress-filled world, we’re all looking for ways to live healthier and manage our daily lives. It’s therefore not surprising that we’re seeing increasing interest in adaptogens, which have been used for millennia to address physical and mental stresses. On....

The Global Ashwagandha Market

For thousands of years, ashwagandha has been considered among the most valuable herbs in India. Its reach to the rest of the world has been comparatively limited, primarily used by those already familiar with Ayurveda. All of that is changing. In fact, we …

Ashwagandha- At the Root of a Unique Adaptogen

Ashwagandha (Withania somnifera Dunal), one of the most popular Indian botanical plants, has been used in Ayurveda, the 5,000-year-old Indian system of medicine, as a rejuvenative and daily tonic for many centuries. Modern-day usage of this Indian botanical in North America, Euro....

Ashwagandha Supports Sports Performance

it may come as a surprise that an herb—whose name translated in English means “the smell of a horse”—that had virtually no clinical research to corroborate its traditional use, and is largely unknown in the West, is poised for big growth in 2017 and beyond. Sales of ashwa....

Boosting Testosterone & Enhancing Performance

Is modern man not so manly? It seems so based on the deluge of late-night television and drive-time AM talk radio commercials offering solutions for the modern physiological phenomenon colloquially known as “low T,” or low testosterone. In fact, the commercials aren’t lying....

Enhancing Nutrition With Functional Benefits

One of the reliable trends in the natural products industry is the steadily increasing influence of functional foods. Global sales for these products are expected to exceed US$255 billion by 2024, fueled by “growing geriatric population, health care costs, …

Selecting the Right Ashwagandha Supplier

Ashwagandha (Withania somnifera Dunal) is among the most popular Indian botanicals and has been in use in Ayurveda, the more than 4,000-year-old Indian system of medicine, as a rejuvenative and daily tonic for centuries. Ashwagandha embodies the very essence of the preventive …

Supplements Deliver Ashwagandha’s Benefits

The market for dietary supplements containing ashwagandha (Withania somnifera)— an Ayurvedic herb used widely since ancient times for an array of therapeutic benefits1—is expanding around the globe. Product marketers and formulators are looking at this botanical as a valuable....

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